SEO for Service-Based Businesses · Toowoomba & Brisbane

Brisbane's SEO consultant
for businesses people
actually search for.

I'm Fon, an SEO consultant in Brisbane specialising in service-based businesses. Tradies, health clinics, professional services. If you're also looking for a trusted SEO agency in Toowoomba, I've got you covered there too. I help the businesses people search for every day get found first.

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By the numbers

14+
Years of SEO
experience
2
Countries.
One focused team.
100%
Transparent
reporting
Fonthip Ward, SEO consultant based in Toowoomba, smiling at camera
Fonthip Ward working at her desk on SEO strategy for a Toowoomba client
68%
of online experiences start with a search engine
90%
of pages get zero traffic from Google without SEO
5.4×
higher click-through rate for position 1 vs position 5
14.6%
avg conversion rate for inbound SEO leads
Why SEO

Your next customer is
searching right now.
Will they find you?

When someone searches "plumber Toowoomba" or "dentist near me", they're ready to book. The question is whether they find you or your competitor. For service-based businesses, being on page one isn't a nice-to-have.

  • Compounding organic traffic
    Unlike paid ads that stop the moment you stop paying, SEO builds assets that keep delivering traffic month after month.
  • High-intent buyers finding you
    People searching on Google are actively looking for what you offer. That's a warm lead before you've said a word.
  • Credibility that builds trust
    Ranking well signals authority. Customers trust businesses they find organically far more than paid ads.
  • Visible in AI search too
    ChatGPT, Gemini, AI Overviews. The way people search is changing. I make sure your business shows up across all of it.
What I do

Services built for
real business growth

View all services
01
Managed SEO

Done-for-you SEO. I handle the strategy, execution, and reporting so you can focus on running your business.

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02
AI Search Optimisation

Get found in ChatGPT, Gemini, and Google's AI Overviews. This is where search is heading and I'll get you there early.

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03
SEO Consulting

Already have a team but need expert direction? I plug in as your SEO strategist to audit, advise, and steer the ship.

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04
Technical SEO

If Google can't crawl it, it can't rank it. I find and fix the technical issues holding your website back.

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05
Link Building

Quality backlinks that improve your authority without the risk. No shady tactics, no link farms. Just solid, ethical link acquisition.

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06
White-Label SEO

Agency partners trust me to deliver quietly behind the scenes. Your brand, my expertise. No credit needed.

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Fonthip Ward, SEO consultant, seated in a Toowoomba workspace with laptop
About Fon
Toowoomba, QLD

The SEO consultant who tells you
what's actually going on.

I've spent the last 14 years in SEO, most of it working behind the scenes for Australian marketing agencies. Tradies, clinics, accountants, service businesses with real customers to win.

Search Studio is what I built when I decided businesses deserved better. Honest advice, transparent work, and results you can actually measure. I'm based in Toowoomba and work closely with businesses across the Darling Downs and Brisbane, though I work with clients right across Australia.

Service businesses live and die by local search. When someone nearby needs what you do, they search first and ask later. I make sure you're the one they find.

Honest over impressive
Patient, compounding growth
No vanity metrics
Always learning
Let's talk More about Fon LinkedIn

Need an SEO strategist,
not just an agency?

If you run a service business and SEO feels like a black box, I can fix that. I'll audit your site, show you exactly what's holding you back, and give you a plain-English strategy to move forward. Whether you want me to run it or hand it back to your team.

Book a Strategy Call See consulting services
How it works

A clear process.
No surprises.

I keep things simple. Here's what working with me actually looks like from day one.

01
Strategy & audit

We start with a deep dive into your website, your competitors, and your goals. You get a clear picture of where you stand and what we're working towards.

02
Strategy development

I build a tailored SEO strategy around your business, not a template. Every recommendation has a reason behind it.

03
Execution & optimisation

This is where the work happens. Technical fixes, content, link building, on-page improvements. Systematic and methodical.

04
Reporting & refinement

Clear, honest reports every month. You always know what's been done, what's working, and what's next. No fluff, just facts.

Client feedback

What clients
actually say.

See all reviews
★★★★★

"For the past 14 years we worked with various SEO agencies, all of which were nothing but a bunch of crooks, until we found Search Studio. We have been working together for almost 2 years now and we could not be more happy. They deliver great results. Building backlinks, writing blog articles and various SEO optimisations. Fantastic work, and in perfect English."

Renaud d'Hercourt
Founder, Metro Beauty Centers
★★★★★

"In just a few months, Fonthip and her team have transformed our online performance. They significantly improved our website's SEO, resulting in a massive increase in leads and conversions. Search Studio has proven to be one of the invaluable partners for our SEO journey."

Joe McCord
Head of Growth, Pinch Payments
★★★★★

"Search Studio has been doing SEO for us for more than six years already. With their expertise, we have dramatically improved our position in the market. They are doing a great job. Very happy to work with them. Professional, friendly, helpful."

Diederik de Gee
Managing Director, VPS HiSpeed
Industries

Built for
service businesses.

Whether you're a tradie getting outranked by the big directories, a clinic trying to fill your appointment book, or an accountant who relies on local referrals, I know your market.

All industries
Trades & Construction
Tradies Roofers Electricians Plumbers Construction
Health & Wellness
Dental Clinics Rehab Clinics Therapists Physiotherapists Medical Clinics Cosmetic & Aesthetic Clinics
Professional Services
Accountants SaaS
FAQ

Questions
people
actually ask.

Don't see yours here? Drop me a message and I'll answer it straight.

Get in touch
  • Honestly, it depends on your site's current state, your competition, and what keywords you're targeting. In most cases you'll start seeing meaningful movement between 3 and 6 months, with stronger results building after 9 to 12. I'll always set realistic expectations based on your specific situation, not give you a glossy pitch.
  • Yes, absolutely. My SEO consulting service is designed for businesses or agencies that want expert strategy and advice without handing over full execution. I can do one-off audits, strategy sessions, or ongoing advisory retainers depending on what you need.
  • Yes. I focus on service-based businesses, tradies, health and wellness clinics, and professional services. These businesses rely heavily on local search and have real customers actively looking for them. I understand how people search for these services and how to get you in front of them at the right moment.
  • When you work with me, you're working directly with me. Not a junior account manager, not a rotating team you've never met. I have 14 years of experience and I handle the strategy personally. That means faster decisions, clearer communication, and someone who actually knows your business.
  • Yes. I work quietly behind the scenes for a number of Australian agencies. Your branding, your client relationship, my work. If you're looking for a reliable white-label SEO partner, let's have a conversation.
  • AI Search Optimisation (also called GEO or AIO) is about getting your business cited and recommended by AI tools like ChatGPT, Google's AI Overviews, and Gemini. Search behaviour is shifting. If you want to stay visible as these tools grow, it's worth getting ahead of it now rather than catching up later.
Let's work together

Ready to get
serious about SEO?

Book a free 30-minute strategy call. I'll look at your website, your current rankings, and your goals, then give you a straight answer on what I'd do and what it would take.

No pitch, no obligation. Just a useful conversation.