Technical SEO is the part of search optimisation most business owners never see, but it's often what's quietly holding their rankings back. I audit every technical layer of your site, find what's broken or underperforming, and fix it so Google and AI platforms can properly access, understand and rank your pages.
Sound familiar? These are often technical SEO problems.
Your site ranks well on desktop but drops on mobile
Pages you've optimised still aren't appearing in Google
Rankings dropped suddenly after a site migration or redesign
Google Search Console shows crawl errors or coverage issues
Your site loads slowly despite having good hosting
Duplicate content warnings appearing in audits
What I audit
Every technical layer that affects your rankings.
A proper technical SEO audit goes well beyond a quick crawl report. Here's what I review across every site I work on.
Crawlability and Indexation
I check how Google is crawling your site, whether the right pages are being indexed and whether any pages are being blocked by robots.txt, noindex tags or crawl budget issues.
Core Web Vitals and Page Speed
LCP, INP and CLS are now ranking signals. I audit your Core Web Vitals scores across mobile and desktop, identify what's causing poor performance and recommend fixes prioritised by impact.
Mobile Usability
Google uses mobile-first indexing, which means your mobile experience directly impacts your rankings. I check for tap target issues, viewport configuration, font size and mobile rendering errors.
Site Architecture and Internal Linking
How your site is structured determines how well Google distributes page authority and discovers new content. I audit your URL structure, navigation, orphaned pages and internal linking patterns.
Duplicate Content and Canonicalisation
Duplicate or near-duplicate content confuses Google and dilutes your page authority. I identify duplication issues, check canonical tag implementation and review hreflang for multilingual sites where relevant.
HTTPS and Security
Mixed content errors, expired certificates and insecure pages can all hurt rankings and user trust. I check your HTTPS implementation and flag any security-related issues that need addressing.
Structured Data and Schema
Incorrect or missing schema markup is both a technical and an AI visibility issue. I audit all structured data on your site, fix validation errors and implement missing schema types across key pages.
XML Sitemaps and Robots.txt
A poorly configured sitemap or robots.txt file can accidentally block Google from indexing your most important pages. I review both, check for errors and confirm they're guiding Google correctly.
JavaScript Rendering
Sites that rely heavily on JavaScript can have rendering issues that make content invisible to Google. I check how Googlebot renders your pages and identify content that may not be getting crawled properly.
What you receive
A clear audit. Not just a list of problems.
A lot of technical SEO reports are long, confusing and impossible for a business owner to act on. Mine are different. Every issue is explained in plain English with a clear recommendation and priority level.
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Full written audit report
A detailed document covering every technical area reviewed, what was found, why it matters and what to do about it. Written for business owners, not just developers.
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Prioritised issue list with impact scoring
Issues ranked by their likely impact on rankings and crawlability. You'll know exactly which fixes to tackle first for the fastest improvement.
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Developer-ready fix documentation
For technical fixes that need a developer, I provide clear implementation notes they can action without needing to interpret what's required. No back-and-forth required.
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60-minute debrief call
A walk-through of the audit findings, time to ask questions and a clear picture of what happens next. Recorded so you can share it with your team or developer.
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Implementation support (optional)
If you don't have a developer or want me to handle the fixes directly, I can coordinate or implement the remediation work as part of an ongoing engagement.
How it works
Audit, fix, monitor. In that order.
Technical SEO work follows a clear sequence. Rushing past the audit phase is how issues get missed and money gets wasted. Here's how I approach it.
01
Audit
Crawl, test and document every technical layer
I run a full technical crawl, check Google Search Console data, test Core Web Vitals, review structured data and manually inspect the elements automated tools often miss.
Full site crawl and error analysis
GSC and analytics data review
Manual inspection of key technical elements
02
Report
Prioritised findings in plain English
Every issue documented with a clear explanation of the problem, why it matters and a recommended fix. Issues are prioritised by impact so you know where to start.
Written audit report with priority scoring
Developer-ready implementation notes
60-minute debrief call, recorded
03
Fix
Implement fixes, highest impact first
Working through the priority list, I coordinate or implement the technical fixes. Your developer can action the implementation notes independently, or I can handle it directly as part of an ongoing engagement.
Fixes implemented in priority order
Progress tracked against the audit findings
Changes verified in GSC post-implementation
04
Monitor
Verify fixes and watch for new issues
Technical SEO isn't a one-off task. Sites grow, CMS updates happen and new issues appear. As part of a managed SEO campaign, I monitor technical health on an ongoing basis and flag issues before they cause ranking problems.
Post-fix verification in GSC
Ongoing crawl monitoring for new errors
Core Web Vitals tracking over time
Is this right for you?
A technical SEO audit makes sense when you recognise this.
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You're about to launch or have recently launched a new website
New websites are full of technical issues that get baked in early. A technical audit before or immediately after launch catches them before they damage your rankings.
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Your rankings dropped after a site migration or redesign
Site migrations are one of the most common causes of ranking drops. A technical audit identifies what went wrong and what needs to be fixed to recover lost visibility.
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You've been doing SEO for a while but can't figure out why it's not working
If on-page and content work is in order but rankings still aren't moving, technical issues are often the cause. An audit surfaces the hidden blockers.
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Your Google Search Console is showing errors you don't understand
Crawl errors, coverage issues and Core Web Vitals warnings in GSC all point to technical problems. I'll tell you which ones actually matter and what to do about them.
Who you're working with
Technical enough to find it. Clear enough to explain it.
I'm Fon. Technical SEO is where I've always been most comfortable because it's grounded in evidence. There's no guesswork, either Google can crawl the page or it can't. Either the structured data validates or it doesn't. Either the page is fast enough or it's not.
What I've noticed over 14 years is that most business owners have been handed technical audits that read like a developer's to-do list with no context. They don't know what to fix first, what actually matters or what to tell their developer. I write audits that normal humans can read and act on.
I work with service businesses across Brisbane and Toowoomba. If your site has technical problems holding back your rankings, book a call and let's work out exactly what's going on.
Fonthip is an excellent digital marketing professional who I would (and do) recommend to anyone who wants real results. We've worked with Fon and her team across strategy and implementation of both SEO and Adwords campaigns over several years. The results speak for themselves. We were amazed with how much she initially achieved in a short time frame on our small starting budget. Whenever we have any available marketing budget we turn to Fon and it feels like she waves a magic wand and the leads start pouring in. Fon is always patient and informative with non-marketers who need help understanding things. She's professional, highly knowledgeable and a pleasure to work with. Don't look anywhere else.
SM
Sonja Meyer
Design for Sustainability · Client since 2021
FAQ
Questions about technical SEO.
Technical SEO refers to all the behind-the-scenes factors that affect how search engines crawl, index and render your website. It's distinct from on-page SEO, which focuses on content and page elements, and off-page SEO, which covers backlinks. If your technical foundations are poor, all the on-page and content work you do is undermined, Google simply can't access or understand your pages properly.
A general SEO audit covers on-page factors, content, backlinks and technical elements at a surface level. A technical SEO audit goes deep on the infrastructure, crawlability, indexation, site speed, Core Web Vitals, JavaScript rendering, structured data validation, duplicate content and site architecture. It's a more focused, detailed investigation of the technical layer specifically.
Some fixes can be made directly in your CMS without a developer, things like updating your robots.txt, fixing redirect chains or correcting meta tags. Other fixes, particularly around site speed, JavaScript rendering or server-side configuration, will need a developer. I provide developer-ready documentation that makes implementation straightforward, and I can work directly with your developer if needed.
Yes. Search Studio is based in Toowoomba and works with businesses across Toowoomba, Brisbane and Queensland. Technical SEO audits and remediation are available as a standalone service or as part of a managed SEO campaign.
For most small to medium service business websites, a thorough technical audit takes five to seven business days to complete and document properly. Larger sites with more complex architecture or custom builds may take longer. I'll give you an accurate estimate after reviewing your site briefly before the engagement starts.
Yes. A technical SEO audit is carried out in the first phase of every managed SEO campaign. Ongoing technical monitoring is also included, I check for new issues each month and flag anything that needs attention before it starts affecting your rankings.
Something is stopping your site from ranking as well as it should.
Book a free strategy call and I'll take a preliminary look at your site's technical health. I'll tell you what's likely holding you back before you commit to anything.
