Search has changed. People are asking ChatGPT, Gemini and Google's AI Overviews for recommendations and your business needs to show up there. I help Brisbane and Toowoomba businesses get found across every search platform, not just Google's ten blue links.
We optimise forGoogle AI OverviewsChatGPTGeminiPerplexityBing CopilotGoogle SGE
What is AI SEO?
Search is no longer just Google.
Traditional SEO gets you ranked on Google. AI SEO makes sure your business is recommended, cited and referenced across the platforms people are using to make decisions right now.
Google AI Overviews
The AI-generated summaries that appear at the top of Google search results. Millions of searches in Australia now trigger these before any organic results. If your site isn't structured correctly, you won't appear in them.
ChatGPT and Gemini Recommendations
When someone asks ChatGPT or Google Gemini to recommend an SEO agency in Brisbane or a plumber in Toowoomba, those answers are drawn from web content. I make sure your business is the one they surface.
Generative Engine Optimisation (GEO)
A newer discipline that focuses specifically on how AI models process, understand and cite web content. It works alongside traditional SEO, not instead of it. Together they give your business the broadest possible search visibility.
What's included
Everything needed to get you found.
AI search optimisation isn't a single tactic. It's a set of interconnected signals that tell AI platforms your business is credible, relevant and worth recommending.
Entity and Topic Optimisation
AI models think in entities and topics, not just keywords. I map your site's content to the topics and entities that matter in your industry so AI platforms understand what your business does and who it serves.
Schema Markup and Structured Data
Schema is the language that tells AI and search engines exactly what your pages are about. I implement and audit schema across your site so every page communicates clearly with AI platforms.
E-E-A-T Content Signals
Experience, Expertise, Authoritativeness and Trust are the signals AI platforms use to decide whether to recommend you. I build and strengthen these across your content, author profiles and site structure.
AI-Optimised Content Creation
Content structured to be cited by AI, clear answers, concise summaries, authoritative coverage of your core topics. Written for humans first, formatted for AI platforms second.
Citation and Authority Building
AI platforms cite sources they trust. I build your brand's presence across relevant directories, publications and reputable sites so you become a source AI models reference consistently.
AI Visibility Reporting
Monthly reporting that covers both traditional Google rankings and AI search visibility. You'll see where you're being cited, what's improving and what we're working on next.
How it works
A process built for the new search landscape.
AI SEO doesn't replace traditional SEO. It layers on top of it. Here's how I approach it.
01
Audit
Understand your current AI visibility
I start by checking how your business currently appears across AI platforms. Are you being recommended? Ignored? Misrepresented? This gives us a clear baseline before any work begins.
02
Foundation
Fix the signals AI platforms rely on
Schema markup, E-E-A-T content signals, site structure and entity clarity. These are the foundations that determine whether AI platforms trust and cite your site. We get these right before building on them.
03
Build
Create content AI platforms want to cite
Authoritative content that answers the questions your customers are asking AI tools. Structured clearly, attributed properly and covering your topics with the depth AI models reward.
04
Ongoing
Monitor, adapt and expand visibility
AI platforms update constantly. I track your visibility across all platforms each month, adapt to changes and expand the topics and queries where you're being recommended. You'll know exactly what's happening.
Is this right for you?
AI SEO is worth investing in if you recognise this.
✓
Your customers use AI tools to research before buying
If your customers are asking ChatGPT or Gemini for recommendations before they call anyone, you need to be the business that gets mentioned.
✓
You've noticed a drop in organic click-through rates
Google AI Overviews are answering queries before people click. If your traffic has softened despite stable rankings, AI search is likely part of the reason.
✓
You want to stay ahead of competitors in Brisbane or Toowoomba
Most local businesses haven't started optimising for AI search yet. Getting in early means building a presence before the space gets competitive.
✓
You already do traditional SEO and want to go further
AI SEO builds on a solid traditional SEO foundation. If you're already ranking on Google, adding AI search optimisation extends your visibility without starting from scratch.
Who you're working with
Ahead of the curve. Not chasing it.
I'm Fon. I've been in SEO for over 14 years, which means I've lived through every major search shift, from Google's Panda and Penguin updates to the rise of mobile-first indexing and now the AI search revolution. Each time, the businesses that adapted early came out ahead.
AI search isn't a fad. ChatGPT has over 100 million users. Google's AI Overviews appear on billions of searches. The businesses showing up in those recommendations aren't there by accident. They've built the right signals, the right content and the right authority. AI search matters most where people ask detailed questions before they choose. Think psychologists and therapists, law firms, accounting firms, SaaS companies and other B2B businesses. It also matters for local services that people ask AI to recommend, like hair salons and cleaners. Families also ask AI tools to compare aged care providers.
I work with service businesses in Brisbane and Toowoomba who want to get ahead of this shift now, not react to it in two years. If that sounds like you, let's talk.
Fonthip is an excellent digital marketing professional who I would (and do) recommend to anyone who wants real results. Whenever we have any available marketing budget we turn to Fon and it feels like she waves a magic wand and then the leads start pouring in. Fon is always patient and informative with non-marketers who need help understanding things. Don't look anywhere else!
SM
Sonja Meyer
Founder, Ethical Design Co.
★★★★★
Used this consultant for a SEO project for a Brisbane-based business a few years ago. Was able to get the increases to organic traffic desired, under budget and with a good timeframe. Would recommend them now they are also servicing Toowoomba.
AW
Archie Ward
Search Manager, Stan
★★★★★
Fon audited our new website and built us an SEO strategy that finally gave us a clear direction. She has a way of explaining SEO without the jargon. My only regret is not bringing her in during the build phase. If you're planning a new website, talk to Fon before you brief your developer. You'll save yourself time, money, and a lot of headaches.
Traditional SEO focuses on ranking in Google's organic search results. AI SEO, also called Generative Engine Optimisation (GEO), focuses on getting your business recommended and cited by AI platforms like ChatGPT, Gemini, Google AI Overviews and Perplexity. The two disciplines overlap significantly, but AI SEO requires specific attention to entity clarity, structured data, E-E-A-T signals and content depth.
A solid traditional SEO foundation makes AI SEO significantly more effective. If your site has technical issues, weak content or poor authority signals, addressing those first gives AI search optimisation a much better base to build on. I'll assess your current position and recommend the right starting point for your situation.
Some changes, like schema markup and structured data improvements, can influence AI visibility within a few weeks. Broader citation authority and content-driven visibility typically builds over 3 to 6 months, similar to traditional SEO timelines. I'll set realistic expectations based on your specific site and market before any work begins.
Yes. Search Studio is based in Toowoomba and works with businesses across Toowoomba, Brisbane and Queensland. As an AI search agency in Brisbane and Toowoomba, I focus specifically on service businesses operating in these local markets and understand the competitive landscape for businesses here.
Yes, and it's particularly valuable for local service businesses right now. When someone asks ChatGPT for the best electrician in Toowoomba or a dentist in Brisbane, those answers come from structured web content. Local businesses that have strong E-E-A-T signals, clear schema and authoritative content are the ones getting recommended.
Yes. AI search optimisation is built into every managed SEO campaign at Search Studio. It's not a bolt-on extra. Traditional SEO and AI SEO work better together, so I integrate both into a single strategy from the start.
