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Fon Ward, SEO consultant for aged care providers at Search Studio, working on a laptop with a coffee

SEO for Aged Care · Brisbane & Toowoomba

Be the provider families trust
when it matters most.

Most aged care searches are made by an adult son or daughter researching for a parent. They're often juggling work and family, and often short on time. They need clear answers about care types, costs, availability and quality. Good SEO for aged care puts your services in front of those families with honest, easy-to-follow information.

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Why work with Fon
14+
Years of hands-on
SEO experience
1:1
Direct access to
the person doing the work
Local
Based in Toowoomba,
working across Queensland
Care searches we target
Residential aged care Home care Support at Home Respite care Dementia care Palliative care Aged care near me In-home support Day respite Retirement living Aged care costs Short-term care
How families search for aged care

Families search under pressure,
and they compare carefully.

A hospital discharge or a fall can turn aged care research into an urgent job. Families search by care type, then by suburb, then compare providers side by side. I build pages that answer each of those searches clearly.

Residential Care by Suburb
Families usually want a home close to where they live, so they can visit often. A page for each location, with clear details on rooms, care and availability, is how you show up for suburb searches.
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Home Care and In-Home Support
Many older people want to stay at home for as long as they can. Families search for help with daily living, nursing and personal care at home. Clear service and area pages help them find you.
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Respite and Short-Term Care
Respite searches are often urgent, after a carer burns out or a parent leaves hospital. Pages that explain availability, how to book and what's included help families act quickly.
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Dementia and Specialist Care
Dementia, palliative and specialist care searches come with a lot of worry. Calm, accurate pages that explain your approach, staffing and environment build trust.
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Cost and Funding Questions
Families want to understand fees, funding and assessments before they call. Plain-English guides on how costs and government funding work bring the right families to you early.
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AI Comparisons
Families increasingly ask ChatGPT and Google's AI Overviews to compare providers in an area. Clear, consistent information about your services, locations and quality helps your organisation appear in those answers.
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What I do for aged care providers

Aged care SEO built on
clarity and trust.

Aged care is a YMYL topic, which stands for 'your money or your life'. Google holds this content to a higher standard, and families do too. Here's what every campaign covers.

Location Pages and Google Business Profiles
A page and a Google Business Profile for each home or service area, with accurate details, real photos and a steady flow of reviews.
Care Type Pages
Separate pages for residential care, home care, respite, dementia care and any other services you offer. Each one explains who it suits, what's included and how to get started.
Family-Focused Guides
Helpful guides on costs, funding, assessments and choosing a provider. This content answers families' questions early and builds trust before the first call.
Accessible, Easy-to-Use Website
Large text, clear navigation and fast, mobile-friendly pages. Many family members search on their phone between other commitments, and some older people search for themselves.
AI Search Visibility
I structure your content and business details so AI tools can describe and compare your services accurately. This is part of my AI search optimisation work.
Local Authority
Listings in aged care and health directories, and links from local community groups and health services. These signals help Google trust your organisation.

What it costs. My SEO work ranges from $1,500 to $10,000 a month. A single home or a small home care service usually sits toward the lower end. Providers with several homes or regions sit higher. I recommend giving SEO 6 to 12 months to build, but there are no lock-in contracts. This usually runs as ongoing managed SEO, so I handle the work and report back to you each month.

Trust signals that matter in aged care

Families choose providers
they can check and compare.

Families are making a big decision for someone they love. These signals help them feel confident, and help Google see your organisation as credible.

Clear pricing information
Aged care fees are complex. Explain how your fees work, what's included and where families can find official information. Transparency builds trust and brings in better-informed enquiries.
Recent, genuine reviews
Families read reviews closely. A steady flow of recent reviews on Google helps your local rankings and shows how you treat residents, clients and families.
Real photos and staff profiles
Show real rooms, gardens, activities and the people who provide care. Only use photos of residents and clients with their consent. Stock photos make families more cautious, not less.
Accurate, up-to-date information
Availability, services and funding details change. Out-of-date information frustrates families and erodes trust. A simple review routine keeps every page current.
Quality and accreditation details
Share your quality and accreditation information openly, and link to the official sources where families can check it for themselves.
Organisation and location schema
Organization and LocalBusiness schema for each location help Google and AI tools understand your services, your homes and where they are.
Fon Ward walking through a bright cafe, SEO consultant for aged care providers
Who you're working with

Aged care SEO done carefully.
Plain English communication.

I'm Fon. Aged care marketing has to work for families who are stressed, short on time and making a big decision. That means clear, accurate information first, and SEO that helps them find it. I've worked with a home care provider in Brisbane, so I understand how families search for care.

A common problem on aged care websites is information that's hard to find. Care types are bundled together, costs aren't explained and location details are buried. Clear pages for each care type and each location are usually where the biggest gains are. I also work with medical clinics and NDIS providers, which share many of the same trust and accuracy demands.

If you're an aged care provider in Brisbane, Toowoomba or anywhere in Queensland and want more families to find you, book a free strategy call. I'll look at your website and your local visibility, then show you where the opportunities are.

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What clients say

Real results,
from real clients.

★★★★★

Fonthip is an excellent digital marketing professional who I would (and do) recommend to anyone who wants real results. Whenever we have any available marketing budget we turn to Fon and it feels like she waves a magic wand and then the leads start pouring in. Fon is always patient and informative with non-marketers who need help understanding things. Don't look anywhere else!

Sonja Meyer
Founder, Ethical Design Co.
★★★★★

Used this consultant for a SEO project for a Brisbane-based business a few years ago. Was able to get the increases to organic traffic desired, under budget and with a good timeframe. Would recommend them now they are also servicing Toowoomba.

Archie Ward
Search Manager, Stan
★★★★★

Fon audited our new website and built us an SEO strategy that finally gave us a clear direction. She has a way of explaining SEO without the jargon. My only regret is not bringing her in during the build phase. If you're planning a new website, talk to Fon before you brief your developer. You'll save yourself time, money, and a lot of headaches.

Tegan Guthrie
Head of Operations, Hemisphere Medical
See all reviews →
Related services

These are the services most often combined in an aged care SEO campaign.

Managed SEO
Ongoing SEO covering location pages, care type pages, guides, links and reporting.
AI Search Optimisation
Make sure AI tools describe and compare your services accurately.
Local SEO
Google Business Profiles and local visibility for every home and service area.
Technical SEO
Fast, accessible, well-structured pages that families and Google can use easily.
FAQ

Questions aged care providers ask
about SEO.

More questions? Get in touch directly.

Want more families
finding your services?

Book a free strategy call. I'll review your website, your Google Business Profiles and your local competition, then show you where the opportunities are.

Book a Free SEO Strategy Call