EV chargers, solar and home batteries are some of the best jobs an electrician can win. They're higher value than a callout, they're planned rather than rushed, and the customer often comes back for more.
The demand is real. Every month, Australians search "ev charger installation" about 2,600 times and "solar battery installation" about 2,300 times. Searches for the solar battery rebate run to around 17,000 a month.
But most electrician websites have one services page with "EV chargers" and "solar" listed in a row of bullet points. That won't win these jobs. Here's what will.
Why these jobs need their own marketing
Someone with a tripped safety switch wants an electrician now. They call the first decent result. Someone buying a battery or an EV charger behaves differently. They research for days or weeks, compare quotes and ask a lot of questions first.
Here's what Australians search each month, according to Ahrefs data from October 2026:
| Search | Monthly searches |
|---|---|
| solar battery rebate | 17,000 |
| ev charger installation | 2,600 |
| solar battery installation | 2,300 |
| home battery rebate | 1,400 |
| ev charger installation cost | 700 |
| battery rebate qld | 600 |
| home ev charger installation | 450 |
Those are national numbers, so your local share is smaller. But notice what people ask about: cost, rebates and installation. Your marketing needs to answer those questions better than anyone else in your area.
Build a dedicated page for each job
Google ranks pages, not websites. If you want to show up for "EV charger installation Toowoomba", you need a page about EV charger installation in Toowoomba. The same goes for solar and batteries.
EV charger installation
A good EV charger page answers the questions a new EV owner has. Cover:
- the difference between a standard power point and a wall charger
- single-phase versus three-phase power, in plain language
- whether their switchboard might need an upgrade
- the charger brands you install and recommend
- what you can do for townhouses and units with shared parking
- how long installation usually takes
Add photos of real installs in local garages. A photo of a charger on a Highfields carport wall does more than a stock image ever will.
Solar and battery installation
Solar and batteries deserve their own pages, separate from general electrical work. If you do both, consider one page for solar, one for batteries, and one for adding a battery to existing solar. That last group is a big market, because so many Queensland homes already have panels.
Each page should explain what the system does, who it suits, what affects the price and how the rebate works. Write it for a homeowner, not an engineer.
Answer the cost question
"EV charger installation cost" gets about 700 searches a month on its own. People want a ballpark before they call.
You don't have to publish a fixed price. A typical range, or a "from" price with a clear list of what changes it, is enough. Explain the usual cost drivers: cable run length, switchboard upgrades, the charger itself and three-phase power. Honest pricing builds trust and filters out people who were never going to book.
Explain the battery rebate in plain English
The federal Cheaper Home Batteries Program has driven huge interest in home batteries. It gives households a discount of around 30% on an eligible battery, delivered through small-scale technology certificates. In most cases the installer applies the discount on the quote, so the customer doesn't apply to the government directly.
The rules changed on 1 May 2026. The discount now depends more on battery size, and it steps down every six months instead of once a year. Customers are confused, and that's an opportunity.
A clear rebate page on your website can:
- explain how the discount works and who qualifies
- show how it appears on your quotes
- explain why the timing of an install affects the discount
- link to the official program page for the current rules
Keep this page up to date. The rules change, and an out-of-date rebate page costs you trust quickly. Put a "last updated" date at the top.
Put your accreditation up front
For the battery discount, the installer must be accredited by Solar Accreditation Australia, and the battery must be approved by the Clean Energy Council. Customers who've read about the program will look for this.
Show it clearly on your solar and battery pages, not just your About page:
- your Solar Accreditation Australia accreditation
- your Queensland electrical contractor licence number
- the battery and charger brands you're authorised to install
- your insurance details
In a category with a lot of national retailers and pushy sales calls, a local electrician with clear credentials stands out.
Add these services to your Google Business Profile
Most local searches show the Google Maps results first. Your Google Business Profile should say clearly that you install EV chargers, solar and batteries.
- Add each one as a service, with a short description.
- Upload photos of real installs, tagged with the suburb in your caption.
- Post a short update when you finish a notable job.
- Ask happy customers for a review. Many will naturally mention the charger or battery you installed, which helps.
If you'd like a hand with your profile and service pages together, that's what SEO for electricians covers.
Show local proof with project photos
Big-ticket buyers want proof you've done this before. A short project write-up does the job:
- the suburb
- what you installed, such as a 7 kW charger or a 13 kWh battery with existing solar
- one or two photos
- one line on anything tricky you solved
Each write-up is also a page that can rank for local searches. Over time, a dozen of these give you a strong local footprint. Good on-page SEO makes sure Google understands what each one is about.
Make sure AI tools can describe what you do
More people now ask ChatGPT or Google's AI Overviews questions like "who installs home batteries in Toowoomba?" These tools pull from websites, reviews and business listings. If your site clearly states what you install, where you work and what accreditation you hold, you're far more likely to be mentioned.
That's the idea behind AI search optimisation: clear, consistent information that AI tools can trust and repeat.
Build referral partners
Not every lead has to come from search. Some of the best EV and battery work comes through people who meet your customers first:
- Car dealerships selling EVs, whose buyers need a charger installed
- Builders putting chargers and battery-ready wiring into new homes
- Solar retailers who sell systems but need local installers
- Strata managers dealing with EV charging requests in unit blocks
A short introduction and a reliable turnaround go a long way. When these partners refer you, customers still check your website, so the pages above help close those jobs too.
Win the jobs your competitors are ignoring
EV chargers, solar and batteries are where the growth is for many electricians. The businesses winning them online aren't doing anything complicated. They have a clear page for each job, honest pricing, an up-to-date rebate explainer, visible accreditation and real local photos.
If you'd rather hand that work over, my managed SEO service builds and maintains it for you. I work with electricians and other tradies across Toowoomba and Brisbane. Book a free SEO strategy call and I'll show you where your best opportunities are. Let's talk.
Questions electricians ask about EV, solar and battery marketing
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Build a dedicated EV charger installation page for your area, add the service to your Google Business Profile, and show photos of real local installs. Partnerships with EV dealerships and builders can add steady referrals on top.
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For customers to get the Cheaper Home Batteries Program discount, the installer must be accredited by Solar Accreditation Australia and the battery must be approved by the Clean Energy Council. Show your accreditation clearly on your battery pages.
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A typical range or a starting price helps, along with what changes the cost, such as cable length, switchboard upgrades and the charger itself. It builds trust and filters out people who aren't ready to book.
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Local searches like "battery installer Toowoomba" can move within three to six months with good pages and a strong Google Business Profile. National terms are dominated by big retailers and take much longer.
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Yes. Keep them on the same site as separate pages, so each one can rank for its own searches while your whole site builds authority together.