Can we outrank the big property portals?

For listing searches, rarely. The portals have enormous authority. But vendor, appraisal, agent and suburb searches are very winnable for local agencies. That's where I focus, because that's where new listings come from.

How long does real estate SEO take?

Most agencies see local ranking movement within 3 to 4 months. Suburb and appraisal pages usually take 4 to 6 months to rank well, depending on competition. Brisbane suburbs are usually more competitive than Toowoomba.

Do we need a page for every suburb?

Not every suburb, but every suburb you actively sell in. Each page needs genuine local insight to rank and convert. Thin pages with only the suburb name changed rarely work, and they can hold the rest of your website back.

Should each office have its own Google Business Profile?

Yes. Each office with its own address and team should have its own profile. It's how you appear in the map pack for agent searches near that office.

How much does SEO cost for a real estate agency?

My SEO work ranges from $1,500 to $10,000 a month, depending on how many offices and suburbs you cover and how competitive they are. I recommend 6 to 12 months, with no lock-in contract and 30 days notice if you stop.

Fon Ward, real estate SEO consultant at Search Studio, seated in a cafe booth with her phone

Real Estate SEO · Brisbane & Toowoomba

Win the vendor searches
the portals don't own.

Buyers search the big property portals, and it's hard for an agency to outrank them for listings. Vendors are different. When someone searches 'sell my house' or 'real estate agent' with their suburb, local agencies have a real opportunity. Good real estate SEO puts your agency and your agents in front of those vendors.

Book a Free SEO Strategy Call See how I can help

Why work with Fon

14⁺

Years of hands-on
SEO experience

1:1

Direct access to
the person doing the work

Local

Based in Toowoomba,
working across Queensland

How vendors search for agents

Vendors search by suburb.
That's your opportunity.

Listing searches are dominated by the portals. Vendor, appraisal and property management searches aren't. I focus your SEO where a local agency can actually win.

Sell My House Searches

Homeowners thinking about selling search with their suburb and a clear goal. A strong page for each suburb you work in, built around selling there, is how you show up.

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Agent Searches

Vendors look for an agent they can trust in their area. Agent profile pages with real experience, local sales and reviews help them choose you.

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Appraisal Searches

Appraisal searches are some of the highest-intent searches in real estate. A clear appraisal page for each area, with a simple request form, turns them into listing opportunities.

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Property Management Searches

Investors search for property managers by suburb and compare fees and service. A well-built property management section brings in steady, recurring income.

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Market Insight Searches

People research suburb prices, trends and the best time to sell. Genuine local market updates, written by your agents, build authority and bring vendors to you early.

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AI Agent Recommendations

More people now ask ChatGPT or Google's AI Overviews to recommend an agent in their suburb. Consistent agency details, agent profiles and reviews help you appear in those answers.

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What I do for real estate agencies

SEO for real estate agents
and the agencies behind them.

Real estate SEO works best when it focuses on vendors, suburbs and your people. Here's what every campaign covers.

Suburb Pages With Real Insight

A page for each suburb you work in, with genuine local knowledge: recent sales, what buyers look for, streets and schools. Not a template with the suburb name swapped in. Good on-page SEO makes each one target the right searches.

Agent Profile Pages

A profile for each agent with their experience, areas, recent sales and reviews. Vendors choose agents, not just agencies.

Google Business Profile for Each Office

A complete, well-managed profile for every office, with accurate details, photos and regular reviews. This is how you show up in the map pack for agent searches.

Appraisal and Lead Pages

Clear appraisal and property management pages with simple forms, so high-intent visitors can get in touch quickly.

Local Authority

Targeted link building from local media, community groups, sponsorships and property publications. These signals help your suburb pages compete.

AI Search Visibility

Structured agency, agent and office details so AI tools can recommend you accurately. This is part of my AI search optimisation work.

What it costs. My SEO work ranges from $1,500 to $10,000 a month. A single office covering a few suburbs usually sits toward the lower end. Multi-office agencies, or those in very competitive Brisbane markets, sit higher. I recommend giving SEO 6 to 12 months to build, but there are no lock-in contracts. This usually runs as ongoing managed SEO.

Trust signals that matter in real estate

Vendors choose the agent
who knows their street.

Selling a home is a big financial decision. These signals help vendors pick your agency, and help Google see you as the local authority.

Recent agent reviews

Reviews that mention the agent, the suburb and the experience carry the most weight. A simple routine after each sale keeps them coming.

Genuine local market knowledge

Suburb updates and sales commentary written by your agents show expertise that no portal can match.

Real sales results

Recently sold properties show what you achieve in each area. Keep results accurate and current, and get consent where it's needed.

Clear agent profiles

Photos, experience, areas and contact options for each agent. Vendors want to know exactly who they'll deal with.

Consistent details across offices

Office names, addresses and phone numbers should match on your website, Google and directories. Consistency helps Google trust each location.

Real estate schema

RealEstateAgent and LocalBusiness schema help Google and AI tools understand your agency, your offices and your agents.

Fon Ward working at a desk behind office glass, real estate SEO consultant

Who you're working with

Real estate SEO with a strategy.
Plain English communication.

I'm Fon. Real estate is one of the most competitive local markets in search, mainly because of the big portals. The way to win is to focus on the searches they don't own, and to show your local knowledge better than anyone else. I've worked with a real estate agency in Brisbane, so I know where agencies can win in search.

A common problem on agency websites is that they're built around listings, which the portals already dominate. Suburb, appraisal and agent pages often get far less attention, even though that's where vendors search. Building those pages properly is usually where the biggest gains are. I also work with other professional services like accounting firms and law firms.

If your agency in Brisbane or Toowoomba wants more vendor and appraisal enquiries from search, book a free strategy call. I'll look at your website, your suburbs and your competitors, then show you where the opportunities are.

Book a Free SEO Strategy Call See Managed SEO LinkedIn

What clients say

Real results,
from real clients.

★★★★★

Fonthip is an excellent digital marketing professional who I would (and do) recommend to anyone who wants real results. Whenever we have any available marketing budget we turn to Fon and it feels like she waves a magic wand and then the leads start pouring in. Fon is always patient and informative with non-marketers who need help understanding things. Don't look anywhere else!

Sonja Meyer

Founder, Ethical Design Co.

★★★★★

Used this consultant for a SEO project for a Brisbane-based business a few years ago. Was able to get the increases to organic traffic desired, under budget and with a good timeframe. Would recommend them now they are also servicing Toowoomba.

Archie Ward

Search Manager, Stan

★★★★★

Fon audited our new website and built us an SEO strategy that finally gave us a clear direction. She has a way of explaining SEO without the jargon. My only regret is not bringing her in during the build phase. If you're planning a new website, talk to Fon before you brief your developer. You'll save yourself time, money, and a lot of headaches.

Tegan Guthrie

Head of Operations, Hemisphere Medical

See all reviews →

Related services

These are the services most often combined in a real estate SEO campaign.

FAQ

Questions real estate agencies ask
about SEO.

For listing searches, rarely. The portals have enormous authority. But vendor, appraisal, agent and suburb searches are very winnable for local agencies. That's where I focus, because that's where new listings come from.
Most agencies see local ranking movement within 3 to 4 months. Suburb and appraisal pages usually take 4 to 6 months to rank well, depending on competition. Brisbane suburbs are usually more competitive than Toowoomba.
Not every suburb, but every suburb you actively sell in. Each page needs genuine local insight to rank and convert. Thin pages with only the suburb name changed rarely work, and they can hold the rest of your website back.
Yes. Each office with its own address and team should have its own profile. It's how you appear in the map pack for agent searches near that office.
My SEO work ranges from $1,500 to $10,000 a month, depending on how many offices and suburbs you cover and how competitive they are. I recommend 6 to 12 months, with no lock-in contract and 30 days notice if you stop.

Real Estate SEO · Brisbane & Toowoomba

Vendors search by suburb.That's your opportunity.

SEO for real estate agentsand the agencies behind them.

Vendors choose the agentwho knows their street.

Real estate SEO with a strategy.Plain English communication.

Real results,from real clients.

Services that work togetherfor real estate agencies.

Questions real estate agencies askabout SEO.

Want more vendor enquiriesfrom search?

Vendors search by suburb.
That's your opportunity.

SEO for real estate agents
and the agencies behind them.

Vendors choose the agent
who knows their street.

Real estate SEO with a strategy.
Plain English communication.

Real results,
from real clients.

Services that work together
for real estate agencies.

Questions real estate agencies ask
about SEO.

Want more vendor enquiries
from search?